Anand Ramasubramanian

Systems and methods are provided for identifying an item that is counterfeit in the marketplace. Sales of counterfeit items in marketplaces, particularly at auction places, have been an issue. There has been a need to automatically detect an item that is counterfeit when a seller submits the item for sale in the marketplace. The disclosed technology receives information about an item for transaction. The information associated with the item includes metadata related to the item and an image of the item. The method uses a database of items that are known to be not for sale (e.g., a stock photo) or is otherwise a counterfeit item. The method matches the data of the item against the data in the database and identifies the item as counterfeit based on the matched result. The matching operation includes analyzing the data (e.g., image analyses using features of the image data). Use of the disclosed technology enables automatic and efficient detection of counterfeit items as a seller submits the item for sale in the marketplace, thereby increasing reliability of the marketplace from buyers? perspective.