A system, method, and computer readable medium are provided to manage an inventory across multiple sales channels. A first set of items from an inventory is listed on a first sales channel according to a business rule. A second set of items from the inventory is listed on a second sales channel according to the business rule. Order events from the first sales channel and the second sales channel are tracked. The order events may indicate a transaction involving an item from the inventory. The business rule may be used to re-balance items still offered for sale on the first sales channel and the second sales channel.