At eBay, we know that social media is a powerful tool for driving visibility and growing your brand. In 2023, we empowered sellers to reach new audiences with our social caption generator tool, and now we're tackling the challenge of creating videos to effectively promote listings.
Introducing eBay’s generative AI video tool, a fast and effortless way to turn listing images into short form videos that can be shared directly to social platforms.
Our new generative AI video tool intuitively allows sellers to transform product listing images into professional-quality videos. The tool uses AI to create short form video content from existing listing images. These videos can be customized and shared directly to popular social platforms like YouTube and TikTok. There is no need for video editing skills, extra equipment, or hours of work.
How It Works
The tool is available when creating a social post directly from Seller Hub:
- Under Marketing, select Social
- Select Create Post
- When prompted to select your media choice, select Video Post
- Select your preferred social platform
- Under Video type, select Create a video with photos
- Choose a video template
Launch Timeline and Expansion
The generative AI video tool is now available for US sellers. As video content continues to play a vital role in social sharing, we are committed to expanding this tool’s capabilities to help sellers reach even more buyers across multiple platforms. In the future, we plan to expand this tool to additional platforms. Our goal is to provide even greater opportunities for sellers to drive more visibility, engage new audiences, and expand their brand across social platforms.
Leveraging Video to Help Boost Sales
Videos are a popular format for social sharing, with many social platforms prioritizing video content. Listings with videos can increase visibility, expand buyer engagement, and help build brand presence across multiple channels.
We're excited for our sellers to explore a new way to create and share videos effortlessly in this new era of AI technology at eBay!